Startups

Big Tech's New Startup Compensation Model

Stock options in startups that are external, but under their control

Large tech companies have figured out a new compensation model to incentivize their most productive employees: stock options in startups that are external, but under their control.

Compensation is not structured consistently in the tech industry.

Startup employees, especially founders, earn a base cash salary but the vast majority of their compensation, in upside cases, comes through equity. The most successful startups employees can earn many millions of dollars or more if their company has a big exit. It’s pay for performance.

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What the Startup Downturn Means for Your Equity

In many cases it's not just worth less—it's worth 0

Many founders and employees don’t realize what the startup downturn means for their equity. In many cases it’s not just worth less–it’s worth 0.

The crash in startup valuations in the last 24 months is difficult to overstate. In the space I know best, ecommerce, average revenue multiples peaked at ~5x. Today, the new normal is 0.5-1x–down 80-90%.

But it’s not just ecommerce. Recently, Bessemer estimated that SaaS multiples are down 75% from peak. Fintech multiples are down from 19x revenue to ~5x now, also down 75%. Multiples for marketplaces businesses like Fiverr or Etsy are down from 10x to 2x, or 80%.

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Only One VC-Backed Company Is Meaningfully Profitable

Of hundreds of public VC-backed companies founded in the last 15 years, only one is meaningfully profitable

Do you know how many public VC-backed companies founded in the US in the last 15 years are meaningfully profitable? One.

Here’s a list of some of the most prominent venture-backed companies which went public in the last few years, along with the net income of each company in 2022:

  • Doordash (food delivery): –$1.36b
  • Uber (ridesharing): –$9.14b
  • Snowflake (cloud computing): –$796mm
  • Roblox (online gaming): –$924mm
  • Palantir (big data analytics): –$373mm
  • Coinbase (crypto exchange): –$2.62b
  • Rivian (electric vehicles): –$6.75b
  • Crowdstrike (cybersecurity): –$183mm
  • Draftkings (sports betting): –$1.38b
  • Peloton (home fitness): –$2.83b
  • Datadog (cloud monitoring): –$50mm
  • Robinhood (stock trading): –$1.03b
  • Pinterest (social network): –$96mm
  • Beyond Meat (plant-based meat): –$396mm
  • Snap (social network): –$1.43b

I’ll stop there, though the list is several hundred long. Nearly none of them are profitable.

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Work Trials Over Interviews

Don't hire people based on job interviews—part-time work trials are better for everyone

Startups: don’t hire people based on job interviews. Part-time work trials are better for everyone.

I’ve hired dozens of people directly and my companies have hired many hundreds more. After my first few hires, I quickly learned that interviews are, at best, only weakly correlated to future job success. At Hubble and now Agora, we almost always try to instead work with late-stage candidates first on a paid part-time or consulting basis to decide if we should hire them full time. Our hiring hit rate has soared.

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Working with Friends

The conventional wisdom about working with friends is wrong

The conventional wisdom about working with friends is wrong. In many cases, friends are the absolute best people to work or start a company with.

I’ve started several businesses with good friends: Hubble Contacts + Agora with Jesse Horwitz (friends for 5 years before working together), Willow with William Herlands (9 years), and BZR with John Shi (7 years). Also, our first two hires at Hubble were some of my and Jesse’s closest friends.

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